What does an AI email assistant really deliver?

An AI email assistant sounds appealing, but what do you actually get back? Let's do the math, without the marketing spin.

The hidden cost of your inbox

On average, an entrepreneur spends two to three hours a day on email. Even if you only win back a third of that, that's five hours a week — half a working day returned to work that actually bills.

Where the time goes

• Sorting: deciding what matters and what can wait.
• Re-reading: opening the same mails three times for lack of time.
• Rephrasing: retyping the same replies over and over.
• Following up: remembering what you still need to get back to.

None of these tasks needs your expertise. They only need your time — and that's exactly the time AI takes over.

What you get back

HeyOtto sorts your inbox, prepares drafts in your style and turns follow-ups into tasks. Count on a few hours a week per team member. At an hourly rate of fifty euros, an assistant costing a few euros a month pays for itself many times over — often on the first day of the month.

And the gain isn't only time. An inbox that works with you instead of against you also spares you a lot of mental noise. That last part is on no invoice, but you feel it every day.